You're at work, you're busy and you get an unexpected call from a phone company--nothing new right? Except this time it's not just about voicemail and speed dialing. This guy wants to know if you're ready to take your business to the 'next level'. He represents a huge company with fiber optics from Denver to Delhi and he swears that now is the only time to get in on such a great deal. Well maybe it is, but it's an even better time to know what questions to ask.

Today, the telecom industry is full of options, but how do you know which is right for your business? There are companies of all shapes and sizes making promises of better service and greater choices. Whenlooking for a telecom provider consider the following: financial stability, network reliability, breadth of services, customer service capabilities, customer references, and their ability to offer solutions that will fit your growing business' needs.

Financial Stability
You need to know that the provider you choose will be around to serve your needs over time. It's important to review a provider's financial records. If the company is publicly held then their financial records will be available for your review. While not under legal obligation, a privately held company should still be willing to provide you with a recent copy of their financial statements. Do your homework so that you feel comfortable with the provider's financial stability.

Network Reliability
Everyone claims that their network is reliable, but there are significant differences between carriers that you should know about. Find out if they have redundant facilities and equipment and if they utilize diverse networks to transport your calls. Outages happen, but you may experience them more if the provider does not offer network diversity and redundancy.

Breadth of Services
Look for a provider that offers a comprehensive line of telecommunications services. Many companies may boast that they are "one-stop shops" but find out if they really provide the full range of telecom services that you need. Often telecom providers offer local telephone, long distance and high speed Internet access. Some providers may even complement their voice and data services with business telephone systems enabling them to offer a complete telecommunications solution that includes sales, installation, service, billing and ongoing account management. Before you sign a long-term contract with a provider, make sure you believe they can meet your needs today and tomorrow.

Customer Service Capabilities
When you have a question or repair need, there is no substitute for good customer service. Find out in advance what type of repair capabilities the provider has. Can they dispatch someone to your business if necessary? Do you call the customer service number only to get transferred multiple times before talking to a live person? Your provider's customer service department should be equipped to handle a wide range of customer requests. And, the company should clearly explain what will happen before, during and after the conversion to their service so that you are not left wondering if your phone will work after you make the switch.

Customer References
A salesperson may give you a lot of great information about the company, but to know for sure if they are the right providerfor your business, it's best to talk to other current customers who can provide comments and references. A salesperson should be more than willing to provide a reference list with contact information so that you can call the references directly.

Solutions That Grow With Your Business
A good telecom provider will offer solutions that will fit your growing business' needs, not just a lower-priced version of what you already have. Look for providers who are interested in understanding your needs, and who recommend solutions to those needs. With additional information about your business and your future plans, a provider can work closely with you to design a solution that fits your needs today and grows with you tomorrow.

There are many factors to consider when choosing a telecommunications provider, but be sure to base your decision on those that are most important to your particular business needs. A good telecom provider will look out for your own best interests and offer solutions that will help your growing business become more efficient. After all, that is the whole point behind telecommunications - enabling people and businesses to connect quickly and effectively.